WIPO – World Intellectual Property Organization Resources and Tools

Creative Expression: An Introduction to Copyright and Related Rights for Small and Medium-sized Enterprises

• Introduces copyright and related rights for business managers and entrepreneurs, explaining in simple language those aspects of copyright law and practice that affect the business strategies of enterprises.
• Language versions:
• English, Français, Español, عربي, 中文, Русский, Português. 

In Good Company: Managing Intellectual Property Issues in Franchising

• Explains Franchising and its correlation with the licensing of IP rights through the number of examples and tips. 
• Outlines different types of franchise and takes the reader through the franchising process, identifying the key issues to consider at each stage.
• Language versions:
• English, Français, Español, عربي, 中文,Русский. 

Making a Mark: An Introduction to Trademarks for Small and Medium-Sized Enterprises.

• Explains the trademark system and its importance for brand management.
• Language versions:
• English, Français, Español, عربي, 中文, Русский, Português. 

Looking Good: An Introduction to Industrial Designs for Small and Medium-sized Enterprises.

• Covers the essentials of industrial design protection. Explains what industrial designs are and introduces the main issues in design protection.
• Language versions:
• English, Français, Español, عربي, 中文, Русский. 

Inventing the Future: An Introduction to Patents for Small and Medium-sized Enterprises.

• Explains the patent system and how businesses may use it in their business strategy in simple and practical terms.
• Language versions:
• English, Français, Español, عربي, 中文, Русский, Português. 

Exchanging Value – Negotiating Technology Licensing Agreements: A Training Manual

• Explains the IP issues in technology licensing and provides practical tips.
• This publication is based on material used and tested in a series of workshops where the importance of understanding the relevance of IP in negotiating technology license agreements were discussed and mock negotiations were undertaken.
• Language versions:
• English, Français, Español, 中文. 

Secrets of Intellectual Property: A Guide for Small and Medium-sized Exporters.

• Focuses on IP issues of concern for exporters, such as obtaining protection in markets of interest, engaging with partners and collaborators, contracting, licensing, drawing up business, marketing and export plans and strategies, quality regulations, standards, packaging, labeling.
• Language versions:
• English Français Español. 

Marketing Crafts and Visual Arts: The Role of Intellectual Property.

• Draws on the expertise of International Trade Centre (ITC) and WIPO to provide a practical guide illustrated with case studies that helps artisans, craftsmen and visual artists successfully market their products.
• Language versions:
• English Français.

WIPO IP Diagnostics

• A free online tool that helps businesses identify their IP assets, translated and/or adapted to the local context in collaboration with various national IP offices and regional organizations.
• Language versions:
• English, Français, Español, عربي, 中文, Русский, 日本語, 한국어, Português, Deutsch, Bulgarian, Albanian, Kiswahili, Portuguese (Portugal), Thai.

• Customized Versions:
• OAPI (French), India (English), Estonia (Estonian), Hungary (Hungarian), Lithuania (Lithuanian), Publishers.